Adding private label skin care to your salon offerings is a great way to improve your bottom line. Not only do you get to keep all of the commission, but having your label out there, in all of your customers' vanities, contributes to your brand recognition. Before you jump in and invest in such a business venture, there are a few things to be aware of.
When you place your initial order, only order the fundamental facial care products. This includes a gentle cleanser, non-stringent toner, and moisturizer for morning and night. Unless you have a high volume of senior clients, you should be able to offer products targeted for combination skin. However, a high senior demographic would be better served by a line specifically for dry skin. A younger client base would do better with an oil control or acne fighting line.
As your clients adopt your new line, then you can begin adding specialty products. Decide what to add to your line according to your customers' needs. Do they need help controlling acne? Do they struggle with dark circles under their eyes? Not everyone has the same problem, so not everyone will use the same specialty products. For this reason, purchase smaller quantities of the targeted products.
Let your clients experience the products every time they come in. Offer a mini-facial at the back bar during their shampoo and deep conditioning. If your manufacturer offers samples or trial sizes, make sure to send everyone home with something to try at home. Most importantly, follow up with them a few days later to ask any questions and close the sale.
Another way to keep costs down is to start out with very simple packaging. You can always upgrade later when you have sold a lot of product. To begin with, use a simple, two color label and a description of each product. Using too many colors or sparkling decorations drive the cost up quickly. You customers will appreciate the lost cost you are able to pass on to them. Besides, many people keep their skin care products in the shower. Fancy labeling will just get ruined in there.
Generate excitement about your upcoming product launch by inviting your long time, frequent customers to get involved from the beginning. Have them sample prospective facial products for you and provide feedback. If you have a graphic designer in your clientele, invite them to help design the package. These people will be your advocates from the beginning. They will spread the word in advance of your product launch because of their excitement.
Think of how many regular hair clients you have. Now estimate that half of them will purchase your basic private label skin care system. You just gave yourself a raise! Take into account that products need to be replaced approximately four times per year.
By following a simple strategy, you can dramatically increase your salon income by adding a private label skin care line to your retail offerings. This is true for salon owners and booth renters alike. Take advantage of the vast experience of your product manufacturer. Your success is their success. They are surely happy to provide plenty of free advice to make sure your venture is successful.
When you place your initial order, only order the fundamental facial care products. This includes a gentle cleanser, non-stringent toner, and moisturizer for morning and night. Unless you have a high volume of senior clients, you should be able to offer products targeted for combination skin. However, a high senior demographic would be better served by a line specifically for dry skin. A younger client base would do better with an oil control or acne fighting line.
As your clients adopt your new line, then you can begin adding specialty products. Decide what to add to your line according to your customers' needs. Do they need help controlling acne? Do they struggle with dark circles under their eyes? Not everyone has the same problem, so not everyone will use the same specialty products. For this reason, purchase smaller quantities of the targeted products.
Let your clients experience the products every time they come in. Offer a mini-facial at the back bar during their shampoo and deep conditioning. If your manufacturer offers samples or trial sizes, make sure to send everyone home with something to try at home. Most importantly, follow up with them a few days later to ask any questions and close the sale.
Another way to keep costs down is to start out with very simple packaging. You can always upgrade later when you have sold a lot of product. To begin with, use a simple, two color label and a description of each product. Using too many colors or sparkling decorations drive the cost up quickly. You customers will appreciate the lost cost you are able to pass on to them. Besides, many people keep their skin care products in the shower. Fancy labeling will just get ruined in there.
Generate excitement about your upcoming product launch by inviting your long time, frequent customers to get involved from the beginning. Have them sample prospective facial products for you and provide feedback. If you have a graphic designer in your clientele, invite them to help design the package. These people will be your advocates from the beginning. They will spread the word in advance of your product launch because of their excitement.
Think of how many regular hair clients you have. Now estimate that half of them will purchase your basic private label skin care system. You just gave yourself a raise! Take into account that products need to be replaced approximately four times per year.
By following a simple strategy, you can dramatically increase your salon income by adding a private label skin care line to your retail offerings. This is true for salon owners and booth renters alike. Take advantage of the vast experience of your product manufacturer. Your success is their success. They are surely happy to provide plenty of free advice to make sure your venture is successful.
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